• BrandSimple_01
  • BrandSimple_02
  • BrandSImple_03

Allen Adamson’s BrandSimple explains that successful brands have a simple brand idea and deliver on that idea. I designed the book jacket, interior infographics, a custom book mailer, and an advertising campaign that all convey the idea of simplicity.

BrandSimple has been a big success through several printings. It has been translated into several languages, and most foreign-language editions have retained this cover design.