The pocket brochures were a series of low-cost, high-impact general purpose new business tools. They were designed to bridge the gap between traditional print collateral and Landor’s website. The full range of the firm’s work was available online, but sometimes a simple brochure was needed. It was designed specifically for digital printing, which provided ease of translation, localization, and quick content refresh. Versions were created for different markets, with different regional content, and several language versions. The brochures were produced in small lots, so content could be updated several times a year.