PVH wholesale sites design refresh
PVH maintains two speciality wholesale websites. PVH Direct sells to small retailers, and PVH Corporate Outfitters specializes in uniform sales. Both sites share the same design and content management system. The homepage is used to feature promotions, which are refreshed monthly, and trade shows, which are refreshed semi-annually. Previously, these items had been designed and deployed on an as-needed basis, which tended to result in a visually confusing user experience.
I redesigned the homepage, creating a design template that applies to both websites. I used a consistent grid and clear styles for type and color. This design refresh is more visually pleasing, communicates a clear hierarchy of information, and aligns pages with the PVH house style.