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John Gerzema and Ed Lebar’s The Brand Bubble warns of a crash in brand value, and discusses how smart brands can weather the storm. Bubble wrap provides an obvious association with the book’s title, and also refers to fragility, value, and cautious preparation.

Clever use of embossing and spot varnish makes the jacket look and feel like it is actually wrapped in bubble wrap. This  tactile design attracts readers to the best-selling book.