Army

The U.S. Army has engaged in an effort to recruit smart, driven, and intelligent people who reflect the diversity of the United States. An updated brand identity was a large part of this effort. I worked on guidelines for the Army Brand, Brand Architecture, Data Visualization, Icons, Motion Graphics, Social Media, and others. I did production and quality assurance work on the brand assets, including logo suites, icon suites, tagline art, and others. I also did production and quality assurance for brand templates such as business cards, posters, and emails. Selected guidelines pages are shown here.